Why Google wants you to have mobile-friendly website?

According to the latest annual Mobility Report by Swedish Telecommunication firm, Ericsson, today there are 2.6 billion active smartphone users worldwide. The number of smartphone users is to reach a mammoth figure of 6.1 billion by 2020 due to hyper sales of smartphones in the USA, Europe and Asia. Along with that smartphones will move ahead of the total number of fixed landlines in the world.

The above statement clearly gives at least a minor shot to everyone how important is creating a mobile-friendly website rather than running the outdated version since there is a huge amount of smartphone users in the market, and Google wants everything smoother and best for them. Thus the biggest internet company in the world decided to give preference for mobile-friendly websites when a user googles on his smartphone.

Why you should make a mobile-friendly website?

Desktop version provides a rough experience on mobile
When a user browses a non-mobile-friendly website on a mobile, it might be very difficult to view, read, and use. The user might have to zoom particular portions to read it well. Sometimes the drop down options don’t work. The user may not even able to see the contents at corners.

2.6 Billion active smartphone users
The studies show that 80% of the internet users own a smartphone. They prefer to surf on smartphone over desktop while commuting, spending weekends, and even in office hours. So just imagine the dominance of smartphone in the market.

Affects search rankings on mobile devices
Billions of people use mobile devices to search on Google. Google prioritizes and ensures a better ranking for mobile-friendly websites in search results. Google also tags mobile-friendly websites as ‘mobile-friendly’ in search results, which certainly helps users to decide to move onto the better website within no time.

Affects search results in all languages globally
The all new Google’s update will affect even the websites running in local languages globally. Google already supports and shows a good number of written languages in search results.

Applies to individual pages, not entire websites
Here it definitely pitches the digital marketing strategy. As every company wants their website to be on the very first page of search results, each one tries creating landing pages and other activities focusing certain keywords. So, isn’t it a must to do for better results?

Check whether your website is mobile-friendly!