How Digital Twins Are Reshaping Product Development?

Author: Ankitha VP
November 14, 2024
How Digital Twins Are Reshaping Product Development?

Imagine a future where you can test your product in any scenario, make real-time tweaks, and anticipate problems before they happen without ever touching the products themselves.

This is what digital twins bring to us.

For progressive businesses, digital twin solutions are becoming one of the best ways to develop new products. According to Gartner, over 40% of large companies will employ digital twin solutions by 2027 to maximize product performance and shorten the time to market.

So, what is the significance of this?

Digital twins in product development provide answers unmatched by conventional techniques. Digital twins significantly improve the quality and efficiency of the final product. This reassures us that we're on the right path to better products, not just a small improvement.

Thus, this blog will cover how digital twins in product development will impact the industry.

Understanding Digital Twins

Digital twin technology may sound like something from a science fiction film, but it is very much a reality in today's product development environment.

So, what are digital twins, and why are they becoming increasingly prevalent?

A digital twin is a virtual representation of a real-world system, process, or object. It is a highly multifaceted and data-rich simulation replicating a real-world counterpart in real-time.

The virtual connection allows the digital twin to simulate, analyze, and even forecast performance under different conditions. It also enables it to receive data from the original object through sensors. For product developers and engineers, this is similar to having a crystal vision.

Impact of Digital Twins on Product Development

1. Enhancing Design and Prototyping

The process of creating a new product has always been complex and resource-intensive. However, the digital twin application has completely changed this environment. Without numerous expensive prototypes, pictures can test and improve your product virtually and make changes as needed.

Digital twins have that kind of power. Engineers may simulate how a design would react in different scenarios by building an accurate virtual product clone. This enables real-time feedback and ongoing refinement.

Take the instance of the gigantic automaker Ford. In the past, creating a new car model required several physical prototypes, each of which took months and cost millions of dollars. But Ford has altered the rules with digital twins.

By building virtual versions of their automobile models, engineers can conduct simulations on aerodynamics, safety features, and even interior ergonomics in days rather than months. This expedites the design process and significantly lowers expenses because fewer actual prototypes are required.

Please read: How Digital Twin Platforms are Transforming Industries

2. Improving Testing and Validation

Testing and validation are essential parts of product development. However, traditional methods frequently require limited real-world settings and costly physical testing. Digital twins provide a revolutionary substitute in this area.

Virtually every scenario your product would encounter in the real world can be replicated using digital twins, which utilize real-time data and simulation capabilities. Without ever leaving the digital world, teams can now carry out thorough testing, spot possible flaws, and improve performance.

What was the outcome? More dependable goods that have been meticulously adjusted before ever being put on the assembly line.

Consider Siemens in the field of energy. Digital twins have been used to test wind turbines, which are exposed to severe weather conditions for their lives. Siemens simulates these conditions using digital twins rather than waiting years to observe how a turbine operates in high winds or temperature changes. Before the turbines are erected, they may anticipate and resolve problems by evaluating real-time data.

Further read: Top 10 Use Cases of Digital Twin in the Automotive Industry

3. Facilitating Collaboration Across Teams

Product development is rarely a solo endeavor; it involves multiple departments, from operations to IT to R&D. Digital twins create a shared virtual workspace that brings all these stakeholders together, enabling them to work from the same data and fostering seamless collaboration.

Project and operations managers can use digital twins to establish a unified view of the product's state, track progress, identify problems, and make real-time adjustments. They can also act as a single source of truth by bridging the gaps between operations, IT, and engineering teams.

With this shared access, a project manager can use the digital twin to modify schedules based on real-time performance data. On the other hand, an IT and innovation leader can work on incorporating IoT data into the twin.

Suggested read: What are the benefits of digital twins?

Industry-Specific Applications of Digital Twins

Digital twins in product development revolutionize various industries by providing accurate, data-driven insights that enable businesses to implement innovations more quickly and effectively.

Here, we will examine the precise effects that digital twins have on the energy, healthcare, and automobile industries, highlighting the distinct benefits that each offers.

Also read: Which industry uses digital twins?

Automotive Industry

Digital twins in the automotive industry are transforming every aspect, from post-purchase maintenance to vehicle design. Automakers may speed up the prototyping process and eliminate the need for actual test vehicles by developing digital twin models of their automobiles.

This allows them to test and improve designs in a virtual environment. Because design flaws can be found and fixed early in the process, this saves money and accelerates time to market.

For example, digital twins allow for real-time assembly line monitoring during the production phase, which helps businesses optimize output for efficiency and quality. By simulating different driving scenarios and challenges, engineers can better understand how each component will function over a vehicle's lifetime.

Further read: Digital Twins in Vehicle Lifecycle Management

Healthcare Sector

Digital twins in healthcare have the potential to revolutionize the industry by providing individualized, data-rich insights that improve patient care and hasten the development of medical devices. The utilization of patient-specific digital twins is among the most significant applications.

Healthcare professionals can simulate treatment alternatives and forecast health outcomes by building a computer model based on a patient's specific health data, which includes genetic information, medical history, and lifestyle. This raises the possibility of successful outcomes by enabling physicians to customize therapies to each patient's needs.

Additionally, digital twins are essential to medical device creation. Manufacturers can save time and money on testing by simulating how a new device interacts with the human body using a digital twin before it is released onto the market.

For instance, a pacemaker's digital twin can be tested virtually in various settings to ensure proper and secure operation without requiring preliminary human testing.

Hospitals are also starting to use digital twins for efficient operations. By modeling personnel, equipment use, and patient flow, hospitals may enhance patient experiences and maximize resources. This application shows how digital twins can improve operations and effectiveness in extremely complicated contexts by going beyond physical objects.

Also read: Digital Twins in Clinical Trials: Benefits & Use Cases

Energy and Utilities

Digital twins in energy and utilities industries are making significant strides by providing a workable way to manage assets, maximize production, and guarantee safe and effective distribution.

A digital twin may replicate whole power plants for energy providers, recording real-time data from each component. This lowers downtime and boosts overall productivity by enabling operators to spot inefficiencies and anticipate possible issues before they happen.

Digital twins give renewable energy a distinct edge by facilitating real-time forecasting and tracking.

For example, a wind turbine's digital twin can consider historical performance, weather information, and even the particular topography in which the turbine is situated. With this knowledge, operators may more efficiently plan maintenance schedules and maximize power generation depending on current conditions.

Further read: 50+ Digital Twins Use Cases You Should Know in 2024

building customer relationship

Challenges in Implementing Digital Twins

Data Integration and Management

One of the most difficult aspects of using digital twins is integrating several data sources. To remain accurate, these virtual duplicates depend on an ongoing flow of data from sensors, IoT devices, and enterprise systems.

However, data silos—where vital information is segregated within departments or platforms—are a problem for many businesses. This makes it more challenging to create a seamless digital twin.

To solve this, a strong data architecture that can manage real-time processing and data synchronization is needed. Data must also be cleansed and checked regularly to ensure the digital twin truly matches its real-world counterpart. Without a robust integration and management plan, the digital twin's efficacy may be affected.

Also read: The Benefits and Challenges of Digital Twins in Construction

Security and Privacy Concerns

Cybersecurity is a significant worry because digital twins store enormous volumes of information about processes and services. Unauthorized access may reveal private information, such as real-time performance insights or product specs, which could reduce a company's competitive advantage.

Personal information, such as user or employee interactions, is frequently included in digital twins and is subject to data privacy regulations like GDPR. Organizations require multi-layered security solutions that include encryption, access restrictions, and frequent security assessments to safeguard this data.

Setting security measures as a top priority ensures data integrity across the product lifecycle, protects private information, and fosters stakeholder trust.

Further read: Digital Twin Security: Steps to Take & Best Practices

High Implementation Costs

High upfront expenses are associated with the implementation of digital twins, encompassing everything from data infrastructure to qualified staff. After initial setup, finances may be strained by the requirement for continuous maintenance, updates, and staff training, especially for smaller businesses.

Although encouraging, the payback period can be lengthy as businesses progressively get access to predictive maintenance tools and lower prototyping costs. Companies worried about their budget may find that a small-scale pilot initiative works well.

This enables companies to verify the advantages of digital twins before extensively implementing them, maximizing operational and financial assets.

Also read: Overcoming Digital Twin Implementation Hurdles | Toobler

Future Trends in Digital Twin Technology

Exciting developments are emerging as digital twin technology develops further, which could increase the tools' strength and industry-wide adaptability.

Let us examine potential future paths, such as how digital twins develop alongside AI, enter new markets, and facilitate real-time data processing.

Suggested read: What is the future of digital twins?

Integration with AI and Machine Learning

Digital twins will advance to new heights with the help of AI and machine learning. AI will make digital twins more self-aware and predictive, enabling them to spot trends in data and make intelligent corrections without human assistance.

Consider a digital twin for an energy system that can modify power distribution in response to current consumption trends. Or else, consider a digital twin for a manufacturing facility that can anticipate equipment breakdowns by learning from historical patterns.

Because of these improvements, digital twins will actively optimize and upgrade physical systems in addition to mirroring them. With the integration of AI, digital twins are changing from static models to intelligent collaborators in product creation.

Suggested read: How is AI Enhancing Digital Twin Capabilities?

Expansion into New Industries

Although the manufacturing, healthcare, and automotive industries have long used digital twins, other businesses that want to use data to gain a competitive edge are also taking notice.

Digital twins in agriculture, for example, might be used to forecast yields, monitor soil health, and optimize crop management. Similarly, store managers in the retail industry can use digital twins to estimate demand, monitor stock levels, and even customize client experiences.

Digital twins provide a flexible way to track, forecast, and improve operations in new areas as sectors adopt data-driven strategies more and more, creating opportunities for innovation in unanticipated domains.

Advancements in Real-Time Data Processing

Digital twin technology is moving toward real-time analytics and decision-making in response to the need for real-time data processing. As communication and processing power increase, digital twins can react to conditions quickly rather than just monitoring them.

A fleet digital twin, for instance, might continually optimize delivery routes in transportation logistics by taking into account real-time traffic data, weather, and vehicle status. This helps give dispatchers and drivers real-time updates.

Because of this change to real-time responsiveness, digital twins can be used as proactive instruments for prompt decision-making. This enables companies to take action on insights as they arise rather than after the fact.

Please read: Importance of Real-Time Integration in Digital Twin

prompting customers to try toobler

Final Words

Digital twins are dramatically changing product development. Teams may revise ideas, conduct intricate tests, and optimize goods before production using digital twins, which create real-time virtual reproductions of physical objects or processes.

These features go well beyond conventional techniques. It provides a data-driven strategy that expedites development cycles, lowers expenses, and enhances product performance and quality.

Digital twins in product development are becoming increasingly prevalent across industries, so now is a good time for organizations to consider implementing them. Implementing digital twins can be a major commitment, but for businesses willing to spend money on a potent innovation tool, the result can be enormous.

Toobler's expertise in digital twin services helps businesses access these benefits and realize the full potential of their data. The development of digital twin technology holds promise for becoming a key component of competitive product development strategies, leading to more intelligent, efficient, and economical solutions in general.

So, if you want the best digital twin development company to help you on your business journey, connect with us now.

Suggested read: How Toobler Helps Companies Become Digital Twin Ready?